Infographics offer another trend in digital storytelling with data. Creating a successful infographic requires students to have a good grasp of visual thinking and a basic understanding of graphic design. Blending timelines, graphs, and pictures together to craft a story that is laid out like a poster is a challenge for many. Understanding the point of view that is imposed is necessary for students to analyze and evaluate resources as creative infographics are showing up in the news and everywhere. Using data as a creative means to influence people has been an often used strategy, but today, that data is often disguised by fancy visuals and elaborate designs, creating connections to the viewer and telling a story. Peter Guber writes in Tell to Win, "Non-stories may provide information, but stories have a unique power to move people's hearts, minds, feet, and wallets in the storyteller's direction."
Helping students understand and navigate social media is becoming an important emphasis in classrooms. Helping recognize story elements within those settings, as well as being able to create those types of stories is important for today’s digital learners and future consumers. Again, Peter Guber writes, "Stories emotionally transport the audience so they don't even realize they're receiving a hidden message. They only know after the story is told that they've heard and felt the teller's call to action.”
Crafted properly, stories don’t just sell, they simply tell and teach by example. Add story thinking to the learning roster.
By Kami Thordarson, Innovative Strategies Coach