Tuesday, October 15, 2013

The "iPhone" affect. 

As a district technology coach, my job is to show teachers amazing ways to use technology that allows them to be more efficient and to redefine how they teach.

I want to start viewing my job more like a business rather than like a school. I offer classes to teachers twice a week on a variety of educational topics, but do not have many teachers attending. Why?

I need to market this professional development more effectively so that teachers want to come. My job is to "sell" professional development to teachers, who might not even realize they need it. My job is to market the classes to teachers so they want to give their time after school. My job is to focus on my users' needs, not only on what I want the product to look like.

Our passion for our "product" or rather "professional development" should be evident to all and should spread to others in captivating ways, causing them to pause, rethink what they do, and realize they want something they didn’t realize they wanted before, but are now willing to "pay" anything for it. Teachers' payment is their time.

The iPhone affect, you didn't know you couldn't live without one until you realized how much is changed your life.

Professional development needs to be like that. It shouldn't be a chore to learn, but rather it should totally alter the way in which we teach and how we support our students in their learning.

We want teachers to readily and eagerly giving their time to us in order to learn.

How do you offer captivating professional development in your school? 

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